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"His writing skill is in the top 1% of copywriters I have worked with in my 9 years at The Motley Fool."
- A.J. Tiarsmith, Copy Chief at The Motley Fool
Advertorials
VSLs
AI Warning!
Frozen Gold
AI Phase 2: Where to Invest Now?
Fed Rate Hike Teaser!
Flash Sales & More
Canada's Top 5 AI Stocks to Buy Right Now (Script + Sales Emails)
Sales
Sales from October 2020 to date.
*Data was gathered from either Tableau, Special Offers (SO) feedback, or a personal sales tracker. This includes Back-End and Front-end contributions.
What colleagues have to say...
"Kael has a keen eye for how to improve our pricing and offers."
- Paid Search Manager at The Motley Fool
"His writing skill is in the top 1% of copywriters I have worked with in my 9 years at The Motley Fool."
- A.J. Tiarsmith, Copy Chief at The Motley Fool
"You're always coming up with fun and interesting creative that touches on an underreported/under-the-radar aspect of investing, that I think is so revolutionary, but you know just how to write it. "
- Sam Barker, Senior Copywriter at The Motley Fool
"I know I can go to you if I need a favor from the copy team -- and you'll go the extra mile and find a way to make it GOOD!" -
- Channels Manager at The Motley Fool
SKILLS & COMPETENCIES
- "Big Idea/Hook" Development & Narrative Framing
- Campaign Execution
- Macro and Micro Trend Analysis
- VSLs, Sales Letters, Sales Emails, Order Pages, Advertorials
- Fulfillment Ideation and Creation
- Lead Generation & Conversion Strategy
- Campaign Optimization
- Brand Alignment
- Data-Driven Performance Copywriting
- Financial Publishing & Subscription Strategy
- Cross-Functional Team Collaboration
- Offer Strategy
- Data-Driven Messaging & Analytics
Not Motley: The Incense Box
Years before I was a financial copywriter, I founded a cool DTC subscription box service called, The Incense Box. It was an awesome project. I grew the company from twenty-one recurring members to over 1,500 -- in just 15 months. It was even featured in BuzzFeed (see feature). I used metrics, social media advertising, and influencers to grow this service.
Touchpoints
Areas where I have driven sales and/or contributed to sales, You have options...
Front-End Marketing
Control: AI Gold Rush
Back-End Marketing
US and Canada
Always On (AOX) Marketing
Control: AI Invisible Goldmines
Brand Marketing
Savvy Campaign
Email: kael.dixon@gmail.com