Here are two things that helped me grow...

What helped me grow was understanding how to tell a story…

And the importance of piling on value for prospects.

And I mean a ton of it.

Similar to your premium offers...

I offered prospects more products to enjoy per box.

The basic box included just incense and a meditation plan.

The premium boxes included incense, essential oils, candles, sage sticks, palo santo sticks, and plans that customers could choose from.

And this experience gave me all the tools I eventually used to create bestselling copy at The Motley Fool.

What I learned from Motley...

At Motley, I learn how to fine-tune my storytelling.

As I previously mentioned, Motley specializes in an advertorial-style sales funnel where writers have around 500 words to make a sale.

Now, the challenge with this is you have to convince a prospect in just a few hundred words to buy.

VSLs have more space to persuade.

So I learned how to find the spiciest hooks and topics that would resonate.

Using my background in finance, I sometimes took chances writing advertorials on off-brand topics like inflation bonds.

For example, you and I both know that stock investors and bond investors have two different investment philosophies...

But I was able to connect the dots by telling the truth.

I wrote an advertorial about how I believed iBonds were a phenomenal investment opportunity at the time for leery investors...

And, I shared that this was probably the best rate they were ever going to see, and why stocks would prove to be more valuable over time.

The promo worked. Margin was over 80%....

It crushed the average order rate by 50%...

It generated 8,666 email captures...

And, over $300,000 in sales.

And again...that was from a single 626-word advertorial.

Of course, not all of my advertorials hit. This is copywriting after all.

Some ideas made money, others didn’t scale, and some we killed shortly after launch.

But like a stock portfolio, the winners covered the rest.

And advertorials weren't all that I brought...

Over four and a half years of honing my craft, I developed money-generating skills:

Why this is important to you...

If you're a copy chief chasing fresh wins—and you need a writer who knows how to hook attention, drive sales, and stay sharp on performance metrics…

You Can Skip The Trial and Error — and Leverage What Works With My Skillset!

Let's be honest, it's hard to find talent who understands financial copy and front-end marketing.

There's a steep learning curve.

I've invested years mastering the nuances of campaign strategy, offer architecture, advertorials, and persuasive storytelling — so you can skip the trial-and-error...

And leverage what actually works.

Look, you're not just getting a copywriter..

You're getting the result of thousands of hours, hard-earned lessons, and serious capital poured into becoming someone who converts ideas into leads.

Someone who can turn a five-hundred to six-hundred-word advertorial into leads...

And someone who can help grow your marketing efforts.

As a former colleague at the Fool once said about my work:

"You're always coming up with fun and interesting creative that touches on an underreported/under-the-radar aspect of investing, that I think is so revolutionary, but you know just how to write it. "

And as a paid search manager once shared, "Kael has a keen eye for how to improve our pricing and offers."

- Paid Search Manager at The Motley Fool

Now, one last thing I'm sure you've been wondering...

If you've made it this far, you're probably wondering why I left Motley.

The truth is that over thirty years, Motley has developed into a highly optimized machine.

They do branding exceptionally well. I'd argue better than most.

But I believe other shops like yours have an opportunity to outperform at direct response.

So I left for two reasons:

One, to help another company make as much money as possible...

And two, I wanted an opportunity to make more money, too.

And if you're wondering why, let me show you something...

This chart shows my total production compared to my pay during my tenure.

I averaged a whopping 1,103% ROI over four and a half years.

And I'm not saying this to brag, but to let you know that this is great news for you...

...Because those returns are just the beginning!

You have an opportunity to enjoy everything I learned over the years...

And reap whatever I produce moving forward.

I believe my skills can help you achieve the goals you've set for your team...

While leveraging what's currently working in the wild.

Okay, that's the end of this sales letter...

I've shared how I've made millions for one of the world's largest financial newsletters...

I've shared the power of advertorials...

I've shared samples of my work and the skills that I bring...

And, I've shared why I believe I can help you generate more leads.

The only thing left is: What are you going to do about it?

If you're seriously looking for a copywriter who knows how to drive front-end sales with their storytelling...

Who can help improve offers and pricing...

While increasing your top line and bottom line...

Let's talk.

Feel free to email me at kael.dixon@gmail.com.

To winning new leads,

Kael Dixon

Senior Financial Copywriter