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AI Gold Rush
Published: March 2023
Project Overview
Front-end marketing needed a spark in sales coming off of 2022 lows.
AI Gold Rush was a front-end marketing campaign designed with the intent to jumpstart sales by appealing to investors who might be interested in the growing Artificial Intelligence boom.
Solution
Through research, I created a marketing idea around the growing AI boom. I called it, "AI Gold Rush."
Gaining inspiration for old-school white-slide marketing presentations, I wrote, designed, and produced this marketing campaign.
Role
Lead Copywriter
I reserached and created the concept, wrote the script, produced the VSL (including the voice over), and I wrote all sales copy to our Special Offers audience.
Result
This was the best-performing front-end campaign from mid-2023 through 2024. (It's still running.) It grossed upwards of $2.5M and counting -- and most importantly, reignited front-end marketing sales.
Margin = 52.21%
ME's = 6,210
Ecaps = 148,763
Sales = $2.6 Million to date.
*As of 5/31/24
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